Aftershock London, the innovative women’s clothing brand specializing in iconic style and value-driven glamour, will open its U.S. flagship store at the Plaza at Preston Center in Dallas this April.With more than 100 stores and concessions in the U.K. and throughout the world, Aftershock London is internationally renowned for its high-quality and fashion-forward casual wear, special occasion gowns and accessories. It’s also the youngest and most dynamic brand to receive an award from Her Majesty Queen Elizabeth II for excellence in delivering British fashion to countries outside the U.K.
"Great consideration went into selecting the city for the flagship store. We researched every key location in the U.S., and Dallas had a lot of unique features that made it an excellent place to launch our brand," Imran Sheikh, U.S. Director for Aftershock London, said.
"We toured all DFW malls and shopping centers extensively and instantly felt that the Plaza at Preston Center was the perfect fit for us. We are very happy to be a part of the exciting times ahead at the Plaza."
